Cut N Chipped Garden Design
Elevating a Brisbane Landscape Brand with a Website Built for Lead Generation
Cut ’n Chipped provides customised garden and landscape design, construction and maintenance across Brisbane.
With 25+ years of horticultural and structural landscaping experience, the company creates outdoor spaces that enhance lifestyle, sustainability and property value.
However, the previous website did not reflect the quality of their work, nor was it structured to consistently generate leads or rank well in search.
The Challenge
The business needed a website that:
Looked modern and premium
Clearly showcased the full range of services
Converted visitors into enquiries
Supported SEO and Google Ads campaigns
Positioned Cut ’n Chipped as a trusted, expert Brisbane landscaping partner
The Solution
A new website was designed around clarity, credibility and conversion:
Service-Led Structure
Dedicated landing pages were created for high-intent search terms such as:
Garden Design Brisbane
Landscape Design & Construction
Maintenance
These pages highlight benefits, process, qualifications, and local expertise, making it easy for visitors to understand what is offered and enquire.
Lead-Focused UX
Strong, consistent CTAs (“Enquire Today”)
Streamlined enquiry form
Phone and contact details visible site-wide
Clear pathway from browsing → enquiry
Brand Elevation
Large project imagery, clean layouts and a modern design system communicate the quality and professionalism of the brand.
SEO-Ready Build
Keyword-optimised landing pages
Fast load performance
Local SEO targeting (“Brisbane & surrounds”)
Scalable CMS for future additions
Results
- Stronger brand presence that reflects the quality of the company’s work
- Clearer service communication with pages that convert at a higher rate
- Multiple Top 10 Google Rankings Local Keywords
- Improved search relevance for Brisbane landscaping terms
- A lead-generation foundation that supports both organic SEO and paid traffic
Responsive website
Desktop, tablet and mobile optimised
SEO & Local Optimisation
Built to rank for Brisbane landscaping searches and attract high-intent local leads.
Lead Capture Strategy
Automatic lead capture forms with web notifications
Efficiency is Everything
"We engaged Grayson to build a brand new website and it is amazing. The experience, the editing, the communication from the beginning to end has been exceptional and very professional. Nothing was too hard. Grayson was understanding and patient and not fazed by our requests. I would highly recommend his expertise and we will be engaging him again for further works."
Sherilee McClelland
General Manager Cut N Chipped
Trusted by local businesses in every industry
What My Clients Say
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Based on 40+ reviews
- Contact Me
I can help you create your website even if you don’t have all the details worked out just yet.
Fill out the contact form and we’ll get back to you as soon as possible.
or email me at: grayson@edadigital.com.au